Sony HDTV/BluRay Microsite

Client:	ZAAZ/Sony
Role:	Design, Interaction, Flash Development
Year:	2008

The Power of HD

Sony needed some embedded interactive presentations to demonstrate to users some of the features of it's Bluray ready HD devices. These small interactive vignettes were displayed on the Sony International website coinciding with the larger HDNA advertising campaign.

My Role

I was contracted by Zaaz to help conceptualize the interactive components, design them and help with some of the Flash animations.

Art Direction & Design

The AD was product focused, with simple interactions to tell stories about the interconnectivity of the products in Sony's suite of HD TVs and devices. The use of handsome product shots and clean typography put the focus where it needed to be: on the products and message that "HD is in our DNA".